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Shandong Wecheer New Building Materials Co., Ltd. recently announced the official operation of its production base in Urumqi, Xinjiang, marking a pivotal step in its strategic expansion into western China and Central Asian markets. As a leading enterprise in the integrated housing industry, Wecheer Group is leveraging Xinjiang’s geographic advantages to further optimize its national production layout and accelerate its presence in Belt and Road Initiative (BRI) regions.

Founded in 1984, Wecheer Group has established four major production bases in Weifang (Shandong), Chengdu (Sichuan), Foshan (Guangdong), and Urumqi (Xinjiang), with additional facilities under construction in Xi’an and Jiangsu. The Xinjiang plant not only enhances the company’s responsiveness to the western domestic market but also capitalizes on logistics hubs such as the Horgos Port to open up export channels to Central Asia, the Middle East, and beyond.

Wecheer’s products are currently exported to over 70 countries and regions, including South America, Russia, Australia, Southeast Asia, the Middle East, and Africa. The activation of the Xinjiang base is expected to strengthen the company’s overseas delivery capabilities, providing efficient and sustainable prefabricated building solutions for infrastructure, cultural tourism, and municipal projects in Central Asia.

Looking ahead, Wecheer Group reaffirmed its commitment to a “global operation, localized service” strategy. By harnessing the strategic location of its Xinjiang facility, the company aims to deepen cooperation with Central Asian nations in green construction and integrated housing, contributing to the high-quality development of the Belt and Road Initiative.

On June 10, the core management and marketing team of Wecheer Prefab House paid a special study visit to Pangdonglai, a benchmark local retail brand famous for extreme customer-centric service management.

During the full-day exchange activity, Wecheer’s team deeply learned Pangdonglai’s mature customer service system, user experience standards, staff incentive mechanism and long-term brand reputation operation logic. The team observed on-site service processes, communicated with frontline and management staff, and sorted out replicable service optimization schemes applicable to prefabricated housing global export business.

Wecheer Prefab House attaches great importance to full-lifecycle service for overseas clients, covering pre-sales design customization, production tracking, after-sales installation guidance and long-term maintenance support. Through this field study, the company will upgrade its global customer service standards, optimize communication efficiency with overseas distributors and end buyers, and deliver more thoughtful, standardized one-stop prefab building solutions to worldwide partners.

“Customer trust is the core competitiveness of export manufacturing enterprises,” said the general manager of Wecheer Prefab House. “Pangdonglai’s user-first philosophy brings us profound inspiration. We will absorb advanced service management experience, integrate it into our overseas project service system, and further enhance customer satisfaction and long-term cooperative stickiness.”

Moving forward, Wecheer will take this study as a starting point to launch internal service training, revise global customer service SOPs, and build a more humanized, high-response after-sales service system to match the expanding new factory production capacity and new product lineup.

About Wecheer Prefab House

Wecheer Prefab House specializes in R&D, production and global export of container houses, prefab villas, modular dormitories and integrated construction solutions, serving clients across Europe, Southeast Asia, Middle East and Africa. The brand owns a fully automated new intelligent production base and launches upgraded prefab housing products annually to meet diversified overseas construction demands.

JINAN, CHINA – Wecheer International has successfully completed the temporary office facility for the Jigang Aerospace Information Industrial Park in May 2026, delivering a project that stands out for its safety, speed, and modern design.

Located on Yushan East Road, the facility was assembled using 80 integrated modular units and fully operational in just 7 days. This rapid deployment highlights Wecheer International's exceptional efficiency without compromising safety or quality. The building features a sleek blue glass curtain wall, offering a highly modern aesthetic that aligns perfectly with the high-tech aerospace park. Fully equipped with human-centered amenities, it provides a secure and comfortable working environment.

This swift delivery provides crucial infrastructure support for Jigang Group's aerospace ambitions, further solidifying Jinan's position as a national hub for aerospace innovation.